For Immediate Release


Newark, NJ (June 10, 2009) – Volkswagen called on Preferred Freezer Services – Ultra Freeze to film an ad in one of the facility’s six blast freezers, each capable of reaching a temperature of -55° Fahrenheit. The premise- starting their TDI Clean Diesel vehicle in a -25° temperature environment. A 2010 Golf TDI was placed into a blast freezer and frozen to create temperatures found in the world’s coldest city, Yakutsk, Siberia. The spot was filmed as a part of Volkswagen’s Truth & Dare campaign about their TDI Clean Diesel technology.

“There was no movie magic…the car was frozen to -25° Fahrenheit. The air temperature actually hit -40° Fahrenheit during some parts of the shoot” said Peter Lepe, Sales Manager of Preferred Freezer Services – Ultra Freeze.

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About Preferred Freezer Services

Headquartered in Newark, New Jersey, Preferred Freezer Services is dedicated to designing, constructing and operating state-of-the-art warehouses throughout the United States and Asia. Preferred Freezer Services has grown from a single facility in 1989 to 23 facilities and growing. Preferred Freezer Services operates in strategic locations throughout the United States in New York/New Jersey, California, Massachusetts, Florida, Illinois, Pennsylvania, Virginia, Texas, Georgia and soon internationally in China and Vietnam. For information on a Preferred Freezer Services facilities, please visit, while there check out our LIVE webcam of sites under construction.